About Us

A Lawyer, a Doctor, and a Engineer walk into a bar…
Our story begins as simple as that introduction. We were three friends from different walks of life who connected instantly and wanted to tackle a project we were passionate about together. Whether we were discussing work, exercise, relationships, or personal goals, the one common theme we loved sharing with each other was what we were doing to take care of our bodies and our minds. How can we thrive in other areas of our lives if we are not starting first and foremost with our own happiness?
Justin experienced a unique version of this self-care while in Europe and inspired us to start building a lifestyle company modeled after the European male philosophy of physical, mental, and emotional wellness. Our ultimate goal is to create a community of like-minded individuals who crave success and sophistication centered around the individual who is proud to look at himself in the mirror each day knowing he is doing everything he can to evolve into the best version of himself.